About
About MelbourneGrowthLab, pinned to the depot board
MelbourneGrowthLab is a small, remote studio that helps lawful adult businesses in Melbourne and across Australia turn visitors into customers and customers into regulars. We work on conversion, retention and acquisition, test what we change, and refuse the manipulative tactics that Australian law prohibits from 1 July 2027.
Depot notice
- Service
- Conversion, retention and acquisition planning for lawful adult businesses
- Area
- Melbourne first, the rest of Australia too
- Opened
- 2026
- Crew
- A small remote studio
- Not our line
- Search rankings, which we leave to SEO specialists
Rules of the depot
- 01No dark patterns
No fake timers, invented scarcity, hidden fees or hard-to-find cancellation.
- 02Evidence over opinion
Changes are tested on real behaviour, and results are reported plainly.
- 03Privacy by default
No tracking across other sites; customer data used only as the law and customers allow.
- 04Fixed fees
No share of revenue, so advice never leans towards short-term tricks.
Who rides with us
On board
- Online adult and sexual wellness stores
- Shops that also sell online
- Subscription and membership services with proper age checks
- Product brands selling in Australia
Not on this route
- Escort or sexual-services businesses
- Anyone wanting help around age checks or platform rules
- Requests for manipulative design
Starting out, openly
MelbourneGrowthLab opened in 2026, so there are no client results or logos to show yet; any we publish will come with written permission. Our fees are on the pricing page, and our methods are in the lab notes, starting with growth marketing in Australia.
How the lab runs
- Measure first. No tactic starts until we can see clearly what it changes, and for whom.
- Margin, not vanity. Channels are judged on margin per paying customer and on repeat orders.
- Fair by design. Nothing we suggest would be hard to defend under the 2027 unfair trading rules.
- Plain notes. One monthly note with revenue, repeats and refunds side by side, whatever they show.
The noticeboard we read
Our notes draw on the Australian Consumer Law and the ACCC, law-firm summaries of the Unfair Trading Practices Act 2026, the Privacy Act and its 2024 amendments, the Spam Act and the ACMA, the AANA Code of Ethics, Google's advertising policies and published research such as Baymard Institute's checkout studies. We are a growth studio, not a law firm; legal questions always go to your lawyer, and each lab note carries the date it was checked.
The first month on board
After the free growth check, the opening fortnight of work confirms that orders, refunds and sources are tracked properly and lists any design that would be hard to defend in 2027. The second fortnight fixes the clearest checkout or product-page problem, checks that the fix worked, and agrees the plan for the next quarter. You end the month knowing where the store stands and what changes next, on whichever ticket you chose under pricing.
Left to others
The lab does not build websites, write code, design packaging, manage stock or give legal or tax advice. We work alongside your developer, your accountant, your lawyer and your own team, giving each of them clear, written requests with the reason behind every change.
Working from Melbourne
The lab works remotely with stores right across Australia, from Melbourne outwards. Calls, shared documents and the monthly note keep everyone informed without office visits or long meetings, which many adult business owners prefer for reasons of discretion. Midsumma, the football season and the city's other events are part of the local knowledge we bring to Melbourne stores in particular.
Questions
Where is the studio?
Nowhere in particular: we work remotely, with Melbourne and wider Australia as our focus. Our terms of service identify the operating company.
Why refuse dark patterns if they lift sales?
Because the lift rarely lasts, customers remember being tricked, and from July 2027 Australian law prohibits manipulating consumers to their detriment.
Who handles SEO, if not you?
Getting found is specialist SEO work. We focus on what happens after a visitor arrives, and are happy to work alongside an SEO partner.
Free growth check
See where visitors step off before they buy
Share your site and what you sell. We look at how visitors move from arrival to checkout, where they leave, and which changes would lift revenue without tricks, then send you a short written plan. Free, with no obligation.
Request a free growth check