Lab notes
Lab notes on growth for adult businesses
These lab notes on growth for adult businesses in Australia each set out a method you can apply, with the rules that shape it and the sources behind it. Ride the line from the overview to the details, or hop off at the stop you need.
- Lab 01Growth marketingWhy buying traffic should come last.
- Lab 02CRO guideHypotheses, sample sizes and first tests.
- Lab 03Choosing channelsA five-factor scorecard and a ninety-day trial.
- Lab 04Landing pagesA page that keeps its promise, top to bottom.
- Lab 05RetentionThe second order, fair subscriptions, honest loyalty.
- Lab 06Traffic to revenueWhat to do once a search visitor arrives.
Suggested timetable
Read the overview first, since it explains why conversion comes before buying traffic. Then take the CRO guide and the landing-page note together, as they share a testing method. Retention follows once the site converts well, and channels and organic revenue are best left until you know what a returning customer is worth.
Who the lab notes are for
The notes are written for owners and managers of lawful adult stores in Australia who want steady, fair growth. Each one assumes no specialist background, explains its terms as it goes, includes a table you can copy, and shows the date it was last checked. Australian consumer and privacy law is changing quickly, with the 2027 unfair trading rules approaching, so the notes are revisited whenever a source they rely on changes. Start with the growth marketing note, then follow the timetable above. For help putting a note into practice, see growth strategy or conversion optimisation; the free growth check is the usual first step, and nothing in these notes requires a paid plan to use.
Tables you can reuse
Most notes include at least one table: rules and dates, hypotheses to test, channel scorecards, reorder timings or a landing page checklist. Copy them into your own planning documents and adapt the examples to your store; the figures shown are illustrative, but the structure works for any lawful adult business in Australia.
Sources behind the notes
- Unfair Trading Practices Act 2026Passed July 2026, in force 1 July 2027, via Australian law-firm summaries
- Privacy and Other Legislation Amendment Act 2024Statutory tort and automated-decision disclosure
- Baymard InstituteCart abandonment research, quoted approximately
- GoogleSexual content advertising policy
- Spam Act 2003Consent and unsubscribe rules
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